Design for positive outcomes

Hey! I’m George Serediuc, a multidisciplinary designer striving to create great experiences. I love to build products that are purposeful and human-centered.

BUILDING BLOCKS OF SUCCESS

This story is about designing a visual identity for ITST, a learning platform boarding on a mission to make high-quality education accessible to everyone.

IMPROVE THE FLYING EXPERIENCE

This project explored people’s decision-making process when thinking about travelling and redesigned the flight booking experience for Iasi International Airport. 

Heritage and culture REBRANDED

Searching for a visual identity to capture Bucharest’s essence, I discovered that Romania’s capital seems to be like a puzzle, a reflection of layered generations.

SHIFTING PERSPECTIVES FOR ASAM

Changing from the inside out: Take a look at how I polished the whole brand strategy for ASAM, casting a premium look and feel on industrial products.