This story is about a branding process for an entire community. It involved user research, a naming process, visual identity, brand guidelines, voice and tone, values, ambassador initiatives. Urban Beasts evolved as the reporesentation of a spirit animal training in the urban jungle....
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Searching for a perfect visual identity to capture Bucharest's essence, George Serediuc found a suited definition for the capital. Bucharest seems to be a puzzle, a reflection of layered generations. A mixture of perspectives, personal stories, and symbols. So how could you portray a visual...
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Changing from the inside out: Take a look at how I polished the whole brand strategy for ASAM, casting a premium look and feel on industrial products....
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