Urban Beasts

This story is about a branding process for an entire community. It involved user research, a naming process, visual identity, brand guidelines, voice and tone, values, ambassador initiatives. Urban Beasts evolved as the reporesentation of a spirit animal training in the urban jungle....

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Branding Bucharest

Searching for a perfect visual identity to capture Bucharest's essence, George Serediuc found a suited definition for the capital. Bucharest seems to be a puzzle, a reflection of layered generations. A mixture of perspectives, personal stories, and symbols. So how could you portray a visual...

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Premium Services

Changing from the inside out: Take a look at how I polished the whole brand strategy for ASAM, casting a premium look and feel on industrial products....

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