Branding Bucharest

Branding Bucharest

Searching for a perfect visual identity to capture Bucharest’s essence, I found a suited definition for the capital. Bucharest seems to be a puzzle, a reflection of layered generations. A mixture of perspectives, personal stories, and symbols. So how could you portray a visual identity in which every visual instance would be different? A unique, ever-changing logo. This visual exercise strives to illustrate how could Bucharest take shape without being the same, also remaining familiar and easy to identify.

Date

September 24, 2014

Category

Branding, Graphic Design