Branding Bucharest

Branding Bucharest

Searching for a perfect visual identity to capture Bucharest’s essence, I found a suited definition for the capital. Bucharest seems to be a puzzle, a reflection of layered generations. A mixture of perspectives, personal stories, and symbols. So how could you portray a visual identity in which every visual instance would be different? A unique, ever-changing logo. This visual exercise strives to illustrate how could Bucharest take shape without being the same, also remaining familiar and easy to identify.


September 24, 2014


Branding, Graphic Design